E-Commerce killing big retail stores, should we all get on line?
Internet crushed our life upside down. Nowadays we can have friends from the entire world; we can have web conferences, get any kind of information in an instant and buy all kind of products.
The first online stores sold books back in 1992, and now you can buy everything on internet: clothing, tickets, electronics, etc…The only troubles that this system is facing is that the customer does not see the goods and the wait time because when we go into a retail store we see something that we like, we take it and we buy it; however, there are a lot of benefits on the on line shopping and this is why it is getting most popular every day, especially because of the costs, on line stores are much cheaper than a retail store. No rent and bills get paid, only web hosting and technical support.
Right now, all the brands are building their stores online because life is getting by so fast that people do not have enough time to go and buy from retail stores anymore, they want everything to be fast and easy, housewives order their market on line and they can have it on their door by the next day, we can buy our favorite jeans or presents at the same time without running thru all the store.
Jeanswear brands are putting all their collections on line and they are increasing their sales, production orders are increased to contractors and manufacturers in this sector.
Grupo Denim, a manufacturing leader company in Mexico, reports a sales increase after putting a website with all the company information and provided services. For Salomon Juan Marcos Villarreal, its president, even if the ecommerce represent the closing of so many retail stores in the beginning future and even if Grupo Denim does not sale jeans on line, their services are offered on its website and this has been a great jump for the company business. “As Bill Gates said: If your business is not on the internet, then your business will be out of business”, said Salomon Juan Marcos Villarreal.